ATM UP’s CEO Sal Salpietro: Featured Speaker at ATMIA 2026
Sal Salpietro, founder and CEO of ATM UP, will be a featured speaker at the ATM Industry Association’s ATMIA 2026 U.S. Conference, taking place February 10–12, 2026 in Arlington, Texas.
Salpietro will present, “Exit Strategy to Growth Strategy: Boomer Retirement & ATM Opportunities” on February 11, 2026 from 12:15–12:55 PM CST, addressing one of the most significant shifts reshaping today’s ATM ecosystem: the accelerating retirement of Baby Boomer ATM operators and the unprecedented opportunity this generational transition creates for growth-focused ISOs.
Sal will outline his visionary framework, showing how the largest retirement wave in modern history is opening the door for ISOs to become next-generation market leaders. As longtime operators prepare to exit the industry, their portfolios present ideal acquisition targets, and forward-thinking ISOs can leverage this moment to build tomorrow’s “Super ATM” processing ecosystems through strategic, win-win consolidation.
Drawing from successful acquisitions executed through his investment arm, Eredità Capital, Salpietro will share practical guidance on recognizing high-value Boomer-owned businesses, structuring equitable deals that benefit retiring operators, and positioning ISOs to evolve from service providers into dominant industry consolidators.
“I’m honored to be chosen as a speaker at ATMIA2026,” said Salpietro. “This wave of operator retirements is reshaping the landscape, and it opens an incredible window for companies like ATM UP to scale, strengthen portfolios, and drive innovation.”
As the Founder and CEO of one of the fastest-growing Independent Sales Organizations in the U.S., Salpietro has built ATM UP into an eight-figure enterprise with more than 8,000 ATM machines nationwide, driven by his proprietary ATMRev™ Model for operator performance and long-term portfolio growth. An ATMIA Regional Board Member and long-time member of both the ATMIA Government Relations and Independent ATM Deployer Committees, he works closely with the FBI and U.S. Secret Service on emerging financial crimes, including skimming, jackpotting, and organized ATM fraud. His ongoing advocacy on Capitol Hill underscores his commitment to protecting cash access and strengthening the industry’s long-term health.
Registration for ATMIA 2026 is now open: https://www.atmia.com/conferences/us/registration/
About ATM UP
ATM UP is one of America’s fastest-growing ATM Independent Service Operators (ISO), co-founded by industry veteran Sal Salpietro and his wife, Stephanie Salpietro, in 2008, With over 8,000 terminals nationwide, ATM UP processes transactions for major national brands including Hilton, Hyatt, and Marriott, and serves on government relations committees advocating for equal access to cash, operator rights and fair banking practices. The company is known for its transparent pricing, superior service, and proprietary ATMRev™ business optimization model.
Learn more at atm-up.com, or email sales@atm-up.com.
About Eredità Capital
Eredità Capital is the investment and acquisition arm of Sal Salpietro’s business portfolio, focusing on strategic investments within the ATM industry, profitable business opportunities, and real estate. The firm leverages deep industry expertise and the proprietary ATMRev™ model to identify, acquire, and integrate complementary businesses that enhance value for customers and stakeholders while providing exit opportunities for industry operators. Co-founded with Stephanie Salpietro, Eredità Capital is building toward a $1 billion fund that sets the standard for ROI through understanding and integrity. Learn more at ereditacapital.com.