NAC 2025: Highlights From Trade Show Floor, A-B
During last week’s NAC 2025 conference and expo in Las Vegas, ATM operators and suppliers got a bird’s eye view of these challenges and opportunities during three days of exhibits and education at Caesars Palace, courtesy of the National ATM Council.
Listed are highlights from the trade show floor exhibitors, in alphebetical order by company name, A through B.
ATM Geeks

ATM Geeks, a nationwide provider of ATM technicians, offered information about its maintenance services.
The company’s “first line” maintenance includes:
- Software updates
- On-site visits
- Printer repair
- Communication fixes
- Money jam fixes
- Equipment replacement
“Second line” maintenance for ATM networks includes:
- Software format upgrades
- Parts replacement
- Hardware upgrades
- Dispenser swaps
- Machine reprogramming
- Vault lock installations or changes
- Equipment installation and removal
ATM Gurus

ATM Gurus, a provider of ATM parts, repairs and training based in Long Beach, Mississippi, based co-exhibited with Triton, one of its partner ATM brands.
ATM Gurus stocks new, refurbished and closeout parts, and provides training and repair for Nautilus Hyosung and Tranax machines in addition to Triton ATMs.
ATM Merchant Systems

ATM Merchant Systems, an ATM ISO which also provides ATMs, processing, cash management, merchant POS, digital signage and digital ATM toppers, demonstrated its ATM digital topper, the Zem Mount.
The Zem Mount enables ATM operators to add digital toppers to existing ATMs. The topper allows the ATM deployer to monetize the “real estate” above the machine.
The topper includes a 32-inch commercial grade HD LED monitor equipped with a media player enclosed in a protective steel casing. The operator can manage the content using Zem Media’s content management system or using their own content with assistance from Zem Media’s content team.
ATM Up

ATM Up, an ATM ISO and a provider of ATM equipment, parts and accessories, demonstrated its ATMRev, a business model developed to uncover operational inefficiencies.
The ATM operator can choose which services it wishes ATMRev to provide.
ATMRev’s operational support includes:
- Machine placement
- Processing
- Cash loading
- Repairs
- Compliance
- Reporting
- Maintenance
Baton Lock & Hardware Co. Inc.

Baton Lock & Hardware Co. Inc., a security products manufacturer, introduced its 5000 series dimple key system and its 7G series which features a patented lock with lugs combined with special keys.
The 5000 series dimple key system offers three types of keyways.
- The commercial keyways have standard key profiles supplied without restriction. Key duplication can be obtained on a locksmith level.
- The restricted keyways are available when a special key security is required. Key duplication can be obtained by special order.
- The reserved keyways are for unique applications. Locks can be keyed alike, keyed differently or master keyed.
The 7G series features a patented lock with lugs combined with special keys.
The companies 7G and 7G 4-way camlocks are constructed with lugs on the entrance to the lock, preventing the use of common picking tools since the pick cannot enter the lock.
The keys for the 7G camlock are cut with two grooves to bypass the lugs, offering up to 600,000 unique key combinations.
The company is based in Garden Grove, California.
Bodega AI

Bodega AI demonstrated its AI-powered POS for retail, offering smart product recognition, dynamic pricing, margin optimization, SKU level tax automation, retail data analysis, dual pricing and cash discounting compliance tools.
Functions also include:
- Inventory management
- Customer management
- Cash drawer and shift management
- Multi store management
- Bundle and pack item management
- Lottery sales tracking
- Loyalty and gift card programs
- Automatic ID checking for age verification
- Integrated security cameras
- Integrated weight scale
Bodega AI also offers multi-lingual text and oral support in 12 languages: English, Spanish, Russian, Arabic, Bengali, Korean, Mandarin, Punjabi, Urdu, Gujarati, Hindi and Farsi.
Highlights of exhibitors on the NAC 2025 trade show floor.
NAC 2025: Highlights From Trade Show Floor, A-B
NAC 2025: Highlights From Trade Show Floor, C-D
NAC 2025: Highlights From Trade Show Floor, F-L
