ATM Geeks: Johnny On The Spot Service For ATMs Nationwide

ATMs continue to expand nationwide, serving customers at banks, fuel stations, retail stores, transportation hubs and more. Recognizing the value of this financial services technology, business owners and location managers need a reliable service partner for maintenance, repairs, parts, installs, deinstalls and more.

ATM Geeks has assembled a team of highly skilled and tech saving ATM field service technicians with a wealth of experience to provide clients with efficient and transparent service with a quick response time. 

ATM Geeks was built on Nick Mehdi’s early exposure to the industry after his family installed an ATM at the fuel station they operated more than a decade ago. Since then, Nick has observed both the growth of ATM deployments and the mounting operational challenges faced by ATM operators in a rapidly shifting landscape.

Today, ATM Geeks delivers a comprehensive range of services for cash-handling equipment, supporting ATM operators nationwide.

Growth From the Start

Nick launched his first ATM venture, United ATM, an Independent ATM deployer (IAD), in 2013 after earning a finance degree from California State University, Northridge, and gaining experience in the banking sector. Operating initially from a 1,000-square-foot office, United ATM expanded quickly as gas stations and retailers increasingly added ATMs to their locations.

Southern California’s competitive ATM market proved advantageous. Independent ATM deployers (IADs) and independent service organizations (ISOs) needed reliable partners for installations, deinstallations, repairs, and parts support, services United ATM was well positioned to provide.

When Nick sold United ATM in October 2023, the buyer opted not to acquire the service division. Recognizing the central role service plays in ATM profitability, Nick launched ATM Geeks to focus exclusively on installations, programming, swap-outs, repairs, and technology upgrades.

“Having reliable service level agreements, clear site documentation, and skilled teams from warehouse to first transaction is critical,” Nick said.

Building a Reputation

One of United ATMs’ earliest projects came through a referral from ATM manufacturer Hyosung, resulting in the installation of 110 ATMs across California. Early relationships with several large IADs helped establish the company’s credibility and fueled rapid expansion.

“I didn’t expect the demand to be this strong,” Nick said, noting that many clients had previously relied on larger national service providers.

Industry veteran Bruce Coward joined ATM Geeks as General Manager nine months after its founding. Based in Louisville, Kentucky, Bruce has played a key role in expanding the company’s national footprint and building a technician network that now includes over 230 service professionals across the U.S., and Canada

A National Technician Network

ATM Geeks’ field network includes technicians and rigging specialists skilled in both the technical and physical demands of cash-device deployments, from software and compliance to anchoring and site constraints.

Recruiting qualified technicians has been aided by industry growth and increased hands-on experience among operators. ATM Geeks supplements this expertise with manufacturer-trained technicians who provide in-house technical support.

A Structured, Customer-Focused Approach

Each project begins with a detailed statement of work, serving as a checklist for technicians in the field. Technicians document each job with photographs, which are reviewed by ATM Geeks’ project coordination team to ensure quality and compliance before being shared with customers.

The company also offers route-density pricing for clustered installations and provides shared-liability cash logistics solutions designed to reduce armored carrier meets and costly revisits.

Meeting Complex Deployment Challenges

Among the company’s most complex projects have been ATM installations in metropolitan transit stations, which require coordination among multiple stakeholders and adherence to strict security and infrastructure requirements.

As ATM Geeks continues to scale, its technician network is becoming increasingly formalized. The company recently became an authorized NCR Alteos service provider and plans to bring technicians in-house in markets where density supports W-2 staffing.

Navigating Industry Pressures

ATM Geeks’ mission centers on helping operators manage declining cash withdrawals, lower interchange fees, and rising technology costs. While advancements such as contactless payments, cash recycling, and enhanced security improve efficiency, they also require ongoing investment.

Adoption of NFC-enabled “tap-and-go” ATMs has been gradual in the ISO/IAD market, but Bruce Coward expects broader uptake as older machines are replaced and consumer demand increases.

Positive Outlook for ATM Services

Industry research points to continued growth in ATM services. Grand View Research projects the global ATM market will grow from $26.49 billion in 2025 to $31.64 billion by 2030, driven by security enhancements, biometric authentication, and smart ATM functionality.

The outlook is especially favorable for independent operators as banks increasingly outsource ATM ownership and operations. As banks reduce branch footprints, IADs are expanding into underserved locations where cash access remains essential.

Expansion Beyond ATMs

ATM Geeks’ growing technician network has opened doors in adjacent cash-handling markets, including casino redemption kiosks and smart safes for retail and foodservice businesses. The company recently became certified on Sesami SmartSafes and other platforms.

The firm has doubled its sales from 2024 to 2025 and aims to reach $15 million in revenue within five years, positioning itself as a key service partner in an evolving payments ecosystem.

For more information email info@ATMGeeks.com, call 844-286-4335 or visit website https://ATMGeeks.com.

Source: ATM Geeks